Dutch government supports Heineken Rwanda with purchasing raw materials

30 March 2018

The Dutch government supports Heineken in its ambition to buy 60% of all raw materials for his breweries in Africa locally by 2020. This is also the case in Rwanda, where half of the CREATE project is subsidized by the Dutch government.

Heineken has been active in Rwanda since 1957 through its local subsidiary Bralirwa (Brasseries et Limonaderies du Rwanda). Heineken works, as part of its local sourcing strategy, since 2014 with EUCORD (a Dutch NGO based in Brussels), International Finance Corporation (IFC) and Minimex SA on the development of local sourcing of raw material for the brewery in Rwanda.

In Rwanda this mainly concerns corn groats (broken maize), which are used for brewing Heineken's local beer brands. To achieve this ambition, the Community Revenue Enhancement Through Agricultural Technology Extension (CREATE) project started with 50% subsidy from the Dutch government. In addition to Heineken's goal of purchasing more raw materials locally, this project also aims to improve the food security situation and living standards of the farmers and communities concerned.



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