Dutch teens are – compared to adults - better informed about the risks of alcohol

26 September 2023

The under-18s are better informed than adults about the risks attached to drinking alcohol, according to research as part of behalf of the 'For your health?' campaign.

This representative study shows, among other things, that:

• The image that young people have of alcohol varies. Most young people ‘think of a party’ (50%) and ‘something for adults’ (48%), but ‘unhealthy’ (39%) and ‘disgusting’ (33%) are also mentioned. It is striking that as they approach the age of 18, they become more positive about alcohol. Of 10 and 11 year olds, 13% think that alcohol is fun and among 16 and 17 year olds this is as much as 52%.
• Young people aged 14 to 17 more often think that a party with alcohol is more fun (47%) compared to adults (35%). They see less that alcohol can lead to unpleasant situations between people (youth 47% and adults 61%).
• Young people are more aware of the harmful effects of alcohol compared to adults. For example, young people know more often that drinking 1 glass of alcohol per day is unhealthy (73%) compared to adults (47%).

The campaign 'For your health?' is an initiative within the framework of the Healthy Generation that 22 health funds are committed to, including the Dutch Digestive Diseases Foundation and the Dutch Cancer Society. With this campaign, the health funds want to create more awareness about the fact that alcohol increases the risk of 7 types of cancer. The campaign commercial will be shown on TV until October 22.



Dutch Institute for Alcohol Policy STAP
P.O. Box 9769
3506 GT Utrecht
The Netherlands
T: +31 (0)30-6565041
F: +31 (0)30-6565043