Heineken launches investigation into promo girls sexual harassment

20 April 2018

Dutch beer giant Heineken launched an investigation into the sexual harassment and -abuse of promotion girls in 14 African countries, CEO Jean-Francois van Boxmeer announced at a shareholders' meeting on Friday.

This topic made headlines last month when investigative journalist Olivier van Beemen published his book Bier voor Afrika. In it he revealed that girls promoting Heineken in Africa are sexually harassed and abused on a large scale. They are forced to wear provocative clothing, are not allowed to spurn customers' advances, and some managers expect the girls to go to bed with them, he wrote.

In anticipation of the investigation's results, Heineken already drew up 'seven principles' which must improve the working conditions for promotion girls.



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