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Time restrictions on alcohol advertising did not reduce teenage exposure

27 March 2013

The Netherlands introduced in 2009 time restrictions on alcohol ad aired on television and radio. These restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population.

Ross, C.S. De Bruijn, A. and Jernigan, D. (2013)
Do time restrictions on alcohol advertising reduce youth exposure?
Journal of Public Affairs 13/1 pp 123–129.

rossdebruijnjernigan_dotimerestrictionsalcadvreduceyouthexposure_2013_1.pdfrossdebruijnjernigan_dotimerestrictionsalcadvreduceyouthexposure_2013_1.pdf (204 kB)

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