National Alcohol Action Week 'Sees drinking, does drinking' in the Netherlands

3 November 2020

The Dutch Alcohol Policy Alliance (AAN) will be running its 'Sees drinking, does drinking' campaign from the first week in November. The campaign, which was developed with the support of the Ministry of Health, Welfare and Sport, is aimed at parents. The goal is to raise awareness that alcohol consumption by adults in the presence of children and young people could have negative consequences. Throughout the country Municipal Health Services (GGD's), addiction care institutions and municipalities are joining the campaign during the Alcohol Action Week.

Research shows that the more often children see parents drinking, the younger they want to start drinking themselves. Children are familiar with the effects of alcohol from the age of 4. Previously unpublished research from MarketResponse, surveying more than 1,500 adults, shows that many parents are conflicted on drinking in front of children. Two thirds (65%) think that adults should be more aware of the example they set for young people, yet only a third (32%) avoid or moderate their drinking when children under 18 are present. In a recent survey by AAN of 400 parents who drink in front of their children, 63% indicated that they were willing to stop or to reduce this after receiving information on the potential harm to children.

To promote the 'Sees drinking, does drinking' message, there will be videos on social media, flyers, posters and other materials. All campaign materials can be found on the website www.ziendrinkendoetdrinken.nl. The participating organisations will work to reach as many parents as possible while respecting the restrictions due to the COVID-19 pandemic.

dutch-campaign-sees-drinking-does-drinking.pdf (506 kB)

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